Techno Developers Point

Lesson 12

There are following tasks which should be taken care by SEO experts

Code validation and clean up - Ensure that code is SE Friendly and standards compliant.
Site Structure - Building a semantic structure/theme and ensure URL's are spider friendly.
On Page optimization - Page Title, copy writing, Call to action etc.
Quality link building - Securing one way links from relevant sites.
Keyword research - Building a list of key-phrases relevant to your business.
Creating Quality Content - Build optimized pages around terms discovered through keyword research.
Off Page Optimization - Blogs, Press Releases, Article Submissions

If you are confident that you have the required skills then you can take care of doing all the above activities otherwise its worth taking help from SEO Companies or to hire any SEO Specialist.

Choosing a SEO Expert or Company:

This is most difficult part to choose a correct SEO Expert or SEO Company. But we are giving you few guidelines which can help you for the same.

Start searching through your friends and business partners.
Post your queries in SEO Forums to get feedback from the community.
Check other sites rank which they already have optimized.
Don't go for SEO companies doing automated submission etc.
Don't go for SEO companies doing Balk Hat tricks.
Don't look for cheap SEO because of some pennies you can loss more. But take care, high price also does not guarantee high quality.
Take guarantee if possible for a particular rank and any particular search engine.
User SEO Expert or Company name in Google to find more information about them.
Don't go just because of their fancy site and good article available on their site.
Don't go testimonials available on their sites.

Why HTML/XHTML Verification is Required?

There are various reasons to verify your web page before hosting it over the internet.

Any web page quality depends on how well you have written your web page.It should be syntactically correct and should pass all the Quality Gates.
When any Search Engine does indexing for your web page content it might get confused if your HTML tags are not written properly and much of the web page content might not be indexed properly.
There might be many HTML tags which you are using in your web page but then have been depreciated and many of the search engines also don't support them.
Consistency, HTML Code Beauty, Process Compliance are always appreciated by good Webmasters.

What Is W3C Compliance?

The W3C is the World Wide Web Consortium and since 1994 the W3C has provided the guidelines by which websites and web pages should be structured and created. Here are the links to validate your web pages:

Validate HTML/XHTML File against W3C Standard HTML/XHTML Validator.
Validate CSS File against W3C Standard CSS Validator.

While doing verification you will get errors along with appropriate reasons. All the validations will be done using XHTML DTD which is a refined version of HTML.

Rules for W3C Compliance:

There are following rules which you should keep in your mind while writing your web pages.

Use the XHTML declaration statements to start every XHTML page:
```
"-//W3C//DTD XHTML 1.0 Strict//EN" "DTD/xhtml1-strict.dtd">
```
Every tag must be closed.
The head and body tags are now mandatory.
Empty tags get a terminating slash. An empty tag is a tag that doesn't require an end tag. Examples include
and
.
```
 is now 
 />.
 is now 
 />. SRC="--"> is now  src="--" />
```
All tags must be lower case. This does not apply to attributes, only tags. For example, both of these formats are acceptable under the XHTML DTD:
```
 color="#ffffcc"> is invalid color="#ffffcc"> is valid color="#FFFFCC"> is also valid
```
All the attribute values should be put with-in double quote.
Tags may not nested
```
Text
```

This is invalidText This is valid

The

 tag should not contain: img, object, big, small, sub, or sup.

One

If your code contains a &, it must be written as &.

Any use of CSS should use all lower case lettering.

Lesson 10

Unique, High-Quality Content:

When people visit a Web site for information, they want your unique spin on a topic. How is your material or content unique? Is that uniqueness obvious and easy to find and to understand? Visitors want unique, high-quality site content. Its not only your home page content but also all the linked pages should have useful and easy to understand content.
Now a days search engines have become very smart and they are able to understand complete grammar and complete phrase.So while raking a page against other then it matters how rich content is available on a page.
Sites with duplicated, syndicated or free content, who get given red flags by the Search Engines.

SEO Content Writing ( Copy Writing ):

SEO Content Writing (also referred as SEO Copy Writing) involves the process of integrating keywords and informative phrases which make up the actual content of your website.
While writing your web page content following tips may help you in keeping it better than others.

The content should be directed for the specified target audience.
Keyword density is strictly adhered as per search engine guidelines.
Titles should always be eye-catchers, compelling your visitors to read on and want what you have to offer in your website.
Don't use confusing and complex language. Use small statements to make your content more understandable.
Keep your web pages short and don't put all the content on a single page.
Divide your web page content also into short paragraphs.