Wednesday, 8 July 2015

SEARCH ENGINE OPTIMIZATION TIPS & TUTORIALS

SEARCH ENGINE OPTIMIZATION TIPS & TUTORIALS

Introduction to seo

 Webmasters and site owners who want to investigate the issues of SEO (search engine optimization) and promotion of their resources. It is mainly aimed at beginners, although I hope that experienced webmasters will also find something new and interesting here. There are many articles on seo on the Internet and this text is an attempt to gather some of this information into a single consistent document. 

Information presented in this text can be divided into several parts:

   - Clear-cut seo recommendations, practical guidelines.

   - Theoretical information that we think any seo specialist should know.

   - Seo tips, observations, recommendations from experience, other seo sources, etc.

Lesson-1 Click Here            Lesson-5 Click Here               Lesson-9 Click Here

Lesson-2 Click Here            Lesson-6 Click Here               Lesson-10 Click Here

Lesson-3 Click Here            Lesson-7 Click Here               Lesson-11 Click Here

Lesson-4 Click Here            Lesson-8 Click Here               Lesson-12 Click Here

Lesson-13 Click Here          Lesson-14 Click Here             Lesson-15 Click Here


Online Earning with Website or Blog

How To Make Money Online Using Your Blog !!!!

Its very good for the peoples for earning money using their artical, website, blogging  etc. But there are some fraud are also by cheat the peoples using starting pays money ads offer some surveys program. But here i tell to you how you make your identity on world wide using just your knowledge sharing on web using blogging provided by Google.

1. Create a website or blog
 You can easlly create your blog by google Blogger. You have just only a single gmail account and login with blogger gmail. Create you blog here.
For website there are many inexpensive website services such as Hostgator and GoDaddy. It's also easy to set up a free blog through services such as Google's Blogger blog network. I also use Namecheap for domains and  a re-seller account for hosting.
Pay Per Click (PPC)

Pay Per Click (CPC) is what an advertiser pay to search engines and Internet publishers for a single click on their advertisement, which directs one visitor to the advertiser’s website.
Google’s Ad-sense program is the biggest provider. But its not easy task for achieve this. Google monitor your all website contents, traffic area and listing in search engines.
 It’s pretty simple to get running as a publisher. You sign up for an account, use their tool to build an ad code, and then paste it onto your site. People click on those ads and Google pays you x amount per click. Hence the name “pay per click.” This is a great way to make passive income.
Basically they bring together advertisers and website owners and in return you split the profit with them. Google pays 68% of the money that they typically receive. They’re basically charging a third in commission, but two-thirds of something is a whole lot more than 100% of nothing.

The ads are contextual which means that they are selected based on your website’s content. They come in both text & graphic banners, and have various ad sizes.

Microsoft & Yahoo use to have their own Publisher programs, but have since exited that market. Yahoo recommended Chitika as replacement to its former publishers. Here’s a list of top 10 alternatives to AdSense.

List of Online ads providers-
Google Ads Sence
Infolinks
India Vigyapan
Pay Per Click
Speed Ads
Chitika
Clicksor
BidVertiser

Banner and Text Ads

on the internet so many website advertisement provider for blog or website.
It might seem like easy money, but there is a barrier of entry. As we said repeatedly, build your audience first, then the advertisers. There are also tons of ad networks out there, but most of them require that you have at least 100,000 Page Views per month.

A text ad is similar to a banner ad but you are putting text (similar to a Google Ad) on your website.Text ads are different rates for publishers by providers.

The difference can get blurry, but essentially if someone approaches to buy a link placement, you should be careful. Yes it’s easy money, but if search engines like Google ever catch on, then your website could be harshly penalized in lowered ranking. Many webmaster found their website traffic slowed to a trickle as the result.

Lesson 1- Introduction SEO


What is SEO?

SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text.
  • SEO Stands for Search Engine Optimization.
  • SEO is all about optimizing a web site for Search Engines.
  • SEO is the process of designing and developing a web site to rank well in search engine results.
  • SEO is to improve the volume and quality of traffic to a web site from search engines.
  • SEO is a subset of search engine marketing.
  • SEO is the art of ranking in the search engines.
  • SEO is marketing by understanding how search algorithms work and what human visitors might search.
If you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.

How Search Engine Works ?
Search engines perform several activities in order to deliver search results
  • Crawling - is the process of fetching all the web pages linked to a web site. This task is performed by a software, called a crawler or a spider (or Googlebot, as is the case with Google).
  • Indexing - is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
  • Processing - When a search request comes, the search engine processes it . i.e. it compares the search string in the search request with the indexed pages in the database.
  • Calculating Relevancy - Since it is likely that more than one pages contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
  • Retrieving Results - The last step in search engines' activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.
Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.
Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithm lead to major changes in results relevancy.

What is SEO Copywriting?
SEO Copywriting is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.
As well as the viewable text, SEO Copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text.
The idea behind SEO Copywriting is that search engines want genuine content pages and not additional pages (often called "doorway pages") that are created for the sole purpose of achieving high rankings.
What is Search Engine Rank?
When you search any keyword using a search engine then it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If Search engine is putting your web page on first position then your web page rank will be number 1 and it will be assumed as with a high rank.
SEO is the process of designing and developing a web site to attend a high rank in search engine results.

What is on-page and off-page SEO
Conceptually, there are two ways of doing SEO
  • On-Page SEO- This includes provding good content, good keywords selection. putting keywords on correct places, giving appropriate title to every page etc.
  • Off-Page SEO - This includes link building, increasing link popularity by submitting in open directories, search engines, link exchange etc.