Lesson 9

 href="otherpage.htm" title="Anchor Title">Anchor Text

Here are following important points to notice about anchors:

• The Anchor Title plays a very important roles and will be seen by most of the search engines. So your anchor title should have appropriate keywords. Anchor title will help site visitors using a balloon and displaying written text.
• The Anchor Text is another important part which should be selected very carefully because this text will be used not only of search engines but also for the navigation purpose. You should try to use best keywords in your anchor text.
• The otherpage.htm is the link to another web page. This link could be to external site. But here care should be taken that this web page should exist otherwise it will be called a broken link and broken links give very bad impression to Search Engines as we as to site visitors.

Another example of an anchor could be as follows:

 href="otherpage.htm" title="Anchor Title">
    src="image.gif" alt="keywords" />

In this case Anchor Text has been replaced by an image. So while using an image in place of anchor text it should be checked that you have put alt tag properly.

Lesson 8

what is displayed in the title bar of your browser window, and is also what is displayed when you bookmark a page or add it to your browser Favorites.
This is the one place on a web page where your keywords MUST be present. Correct use of keywords in the title of every page of your website is extremely important to Google - particularly for the home page. If you do nothing else to optimize your site, remember to do this!
The title shouldn't consist of much more than about 9 words or 60 characters, with your keywords used at the very beginning of the title. Since Google is looking for relevant keywords in the title, this means you should NOT include your company name in the title unless your company name is very well known.
Improper or nonexistent use of titles in web pages will keep more websites out of top rankings on Google than any other factor except perhaps for a lack of relevant content on a page or a lack of quality links from other websites that point to your site.

Best Practices for Creating Titles:

Here are some best practices you should follow for creating titles on pages:

• Each page should have a unique title.
• If practical, try to include your Primary Keyword Phrase in every title of every page.
• Begin the title of your home page with your Primary Keyword Phrase, followed by your best Secondary Keyword Phrases.
• Use more specific variations to your Primary Keyword Phrase on your specific product, service, or content pages.
• If you must include your company name, put it at the end of the title.
• Use the best form, plural or singular, for your keywords based on what WordTracker says is searched on more often.
• Don't overdo it - don't repeat your keywords more than 2 - 3 times in the title
• Make sure the

Lesson 7

There are two important Meta Tags and they are the meta description and meta keyword tags. Some search engines may display the meta description as part of the search results, but the meta keywords tags should not appear in search results.
The general consensus among SEO experts is that meta tags are dead. Even so, many of these same experts continue to use meta tags in their own sites.
For Google adding the Description Meta Tag won't result in a boost in the Search Engine Results Pages (SERPs), but the description might be used for the description for your SERP listings in Google. Yahoo says they use the Keyword Meta Tag when it ranks a page. So it makes sense to add one for Yahoo and any other minor search engines that still use.

What do the Meta Tags Look Like?

You can add following in the head section of the web page:

 name="keywords" 
         content="KEYWORD1 KEYWORD2 KEYPHRASE1 etc. 
         about 30 to 40 unique words">
 name="description" 
         content="An accurate, keyword-rich description 
         about 150 characters">

Meta Description Tag Tips:

There are few important tips for good meta description tags:

• Use keywords in your meta description tag.
• Try not to repeat the words overly often, but try to use multiple syntaxes of your key words.
• There should not be more than 150 characters in a description meta tag of a single web page.
• Use a different meta description tag for each page, as each page is different and stands a better chance of being found if you place a good title and description on it.

Meta Keywords Tag Tips:

There are few important tips for good meta keywords tags. Please refer to previous chapter on identifying good keyword.

• Use synonyms.
• Use unique keywords.
• No need to repeat any given phrase.
• You can repeat any word an unlimited amount of time as long as each time it is part of a different phrase.

Robots Meta Tag:

The important Meta Tag that you may need sometime is the Robots Meta Tag which looks like this:

meta name="robots" content="noindex,nofollow">

Using above meta tag you can tell to a spider or robot that you do not want some of your pages indexed or that you do not want your links followed.